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[mUmBRELLA] GroupM trading platform Xaxis launches programmatic radio exchange

Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. Created through a strategic partnership with Southern Cross Austereo (SCA) and… Continue Reading

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[The Wall Street Journal] News Publishers Form Programmatic Advertising Alliance

In an attempt to satisfy advertisers’ desires to reach quality online audiences at scale, a handful of major online news publishers have formed a “programmatic” sales alliance called Pangaea. The Guardian, CNN International, the Financial Times, Reuters and The Economist… Continue Reading