Immersive and catchy, experiential marketing brings physical and digital components of branding together. But despite its appeal and effectiveness, it can be pricy and tough to put into action. Alex Hertel, co-founder and CEO of experiential marketing platform provider Xperiel,… Continue Reading
Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional services firm Clutch. Better return on investment (ROI) looks to be the… Continue Reading
Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness. A November 2016 survey by Videology found that 62% of executives said they used “demo targeting.”… Continue Reading
While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency… Continue Reading
Темпы роста рекламных доходов Google в этом году снизятся, согласно прогнозам eMarketer. В прошлом году компания прибавила 15% к показателям 2014 года, в этом же рост составит всего 9%. Даже с учетом замедления темпов роста, Google по-прежнему остается крупнейшим игроком… Continue Reading
К 2019 году рынок рекламы в интернет-видео вырастет вдвое, до 14,77 млрд долларов по сравнению с 7,46 млрд в 2015 году. Одним из основных драйверов роста станет увеличение видеосмотрения на мобильных устройствах. К таким выводам пришли авторы исследования «The Essentials… Continue Reading
Чарли Вон (Charlie Wang), главный операционный директор китайской технологической платформы ReachMax в интервью eMarketer назвал основные драйверы и проблемы развития programmatic рынка в Стране восходящего солнца. Основным драйвером в будущем (и проблемой на данный момент) Чарли Вон считает развитие рынка… Continue Reading
eMarketer expects advertisers in China will spend $9.29 billion on programmatic digital display advertising in 2016, a figure that sits between our estimates for the US ($21.55 billion) and UK ($4.06 billion). eMarketer’s latest report, “China Programmatic Advertising Forecast 2016:… Continue Reading
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending:… Continue Reading
When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform, are two of the top ones, according to US media practitioners. More than… Continue Reading