As Verizon, AT&T and T-Mobile each make moves into the mobile video arena, new advertising technologies like dynamic ad insertion and programmatic advertising could help them reap more cash from a market that so far has relied largely on blanket,… Continue Reading
Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand on Google’s open-auction and private marketplaces. The feature is… Continue Reading
Xaxis, the world’s largest programmatic media and technology platform, announced today it has acquired ActionX, a leader in mobile app and cross-screen advertising. The acquisition enables Xaxis to incorporate ActionX’s proprietary technology into the Xaxis offering, providing Xaxis clients with… Continue Reading