Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate… Continue Reading
US retailers spend more on digital advertising than any other industry, and they also lead all verticals in programmatic spending. eMarketer estimates that nearly 25% of programmatic digital display ad dollars will be spent by the retail industry this year.… Continue Reading
eMarketer estimates that US programmatic digital display ad spending will leap 48.9% this year to hit $14.88 billion, or 55.0% of total digital display ad spend. While the majority of those dollars will likely focus on direct-response efforts, April 2015… Continue Reading
Оригинальный текст Возможно, это было неизбежно — что программные покупки взлетели именно в мобайле. В конце концов, мобильная реклама растет с каждым годом, и программатик, который к концу 2016 года, по прогнозам, станет индустрией на $20 миллиаров, не собирается останавливаться.… Continue Reading
Конференция имела важно практическое значение как для обучения и обмена знаниями, так и для поиска новых клиентов. Представители рекламных агентств из числа участников, которых было подавляющее большинство, имели возможность пообщаться напрямую с основателями и топ-менеджерами независимых DSP: Targetix, Auditorius, ViHub,… Continue Reading
Tremor Video has launched a white paper exploring the rationale for using programmatic video in branding campaigns. The report, based upon input from ten of the industry’s most influential figures, debunks some of the biggest myths around the use of… Continue Reading
Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. Created through a strategic partnership with Southern Cross Austereo (SCA) and… Continue Reading
Zipcar is adding its voice to the increasingly loud criticisms of advertising agencies when it comes to transparency (or lack thereof) about their digital ad buying practices and pricing. Two years ago, Zipcar dumped its digital ad agency and elected… Continue Reading
Через пять лет, к 2020-му году, вся дисплейная реклама будет закупаться посредством автоматизированных компьютерных систем. Таким прогнозом в беседе с корреспондентом Sostav.ru поделился Chief Digital Officer Сheil Worldwide Питер Ким. По словам г-на Кима, в ближайшие 2-3 года большая часть… Continue Reading
Political ad buyers often follow the digital example of their commercial counterparts, and in some cases have even gotten ahead of consumer marketers’ tactics. Now political campaigns and advocacy groups seem poised to buy ads through programmatic systems to a… Continue Reading