«ВТБ Страхование» ищет подрядчика для размещения рекламных материалов в Интернете с использованием RTB-технологий. Договор с максимальной стоимостью 30 млн рублей будет заключен сроком до 31 декабря 2016 года. Заявки принимаются до 24 апреля текущего года. Согласно конкурсной документации, подрядчик займется… Continue Reading
ADFOX подключил RTB-платформу к рекламной сети «Яндекса». Проект успешно прошел закрытое тестирование и теперь доступен всем партнерам, сообщила компания. Благодаря подключению модуля РСЯ площадки заметно увеличат общую доходность: у них больше не будет непроданных показов, которые находились в зоне видимости… Continue Reading
Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based on the audience data available to the advertiser at the moment the impression… Continue Reading
Команда крупнейшей в Рунете биржи ссылок объявила о запуске RTB-платформы. Таким образом биржа запустила еще один инструмент для рекламодателей. Платить системе нужно будет не за клики по рекламным баннерам, а за их фактические показы. В SAPE уверяют, что RTB-система также… Continue Reading
Marketers are excited about mobile programmatic, but based on recent research, sellers are further ahead when it comes to adoption. No matter which side’s more advanced, one thing’s for sure: Inventory and spending are exploding. According to January 2015 research… Continue Reading
In 2014, mobile ad spending in China rose 330.0% year over year to $8.21 billion, propelled by the largest single-year gain in mobile internet ad spending of any country tracked by eMarketer. According to a new eMarketer report, “China Mobile… Continue Reading
Sell-side programmatic television player Clypd revealed Thursday that it’s raised $19.4 million on Series B funding, led by European television and radio media company RTL Group. TiVo, which inked a partnership last week that will bake TiVo Research and Analytics… Continue Reading
Rumors of iAd’s demise have been greatly exaggerated. Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s… Continue Reading
iHeartMedia, a large media and entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations. Advertisers and agencies will be able to programmatically purchase ads across iHeartMedia’s 850-plus radio stations, though the company… Continue Reading
Mobile internet ad spending in China continues to see strong growth and is expected to almost double this year, according to eMarketer’s latest estimates of ad spending around the world. eMarketer predicts spending on display and search ads delivered to… Continue Reading